Welcome to the Hive, Health Club Systems, Corp..
Eric, we just finished a run with Forever Fierce, a company selling into independent gym owners with no repeatable pipeline. Health Club Systems, Corp. is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US gym and health club mapped, the 8,200 that run like Club Systems' best accounts, and three campaigns we'd run in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Health Club Systems, Corp..
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Forever Fierce: referral roulette to 20 to 25 meetings a month.
Sells merch programs to CrossFit gym owners. Referrals had dried up and paid ads never paid back. We mapped 1,900 gyms across eight metros, tracked gym size, rebrand activity and Instagram velocity, reframed the pitch around resellable merch, and booked 125 meetings in four months. Same shape as Forever Fierce: a fragmented owner-operator market, a purchase triggered by a specific operational pain, and a sales team that needs pipeline now.
BuzzLead used smart data-scraping to find the biggest gyms in cities and helped us reshape our offer. Now we get 25+ qualified leads monthly, generating $75k+ in revenue, including a recent $20k client.Matt Albrizio, Founder, Forever Fierce
What could be sweeter than 6,000 to 10,000 more of your best customers?
You already have the dream ones: the gyms that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 6,000 to 10,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a gym.
Every US gym and health club sits in Census County Business Patterns under NAICS 713940 and shows up as a business listing on Google Maps with an owner or GM attached. We build the list from both, enrich the buyer, and time the send to ownership, expansion or software-swap signals.
You're the first supplier that comes to mind.
We'll actively monitor all 41,000 US fitness and recreational sports centers and reach out when the right signal shows up, so Club Systems is the first name a gym owner thinks of when dues processing and access control come up.
- New gym opens or reopensGoogle Maps new listing and local business license filings signal a fresh software decision.
- Ownership or GM changeState business filings and local press show a new owner resetting vendor contracts.
- Second location announcedPress or a new Google Maps pin means dues, access and POS need to scale across sites.
- Negative reviews about billing or check-inGoogle and Yelp reviews complaining about dues glitches flag a club ready to switch.
- Front desk or GM job postingIndeed and Google job posts for front-desk roles show a club scaling ops and tools.
- IHRSA or state fitness association rosterAttendee and exhibitor lists at industry conferences are in-market owners and GMs.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Census County Business Patterns, Google Maps gym listings, and state business filings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Eric, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.